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012 Israeli Army Hotties

 

Israeli Army Women

Israeli Army Hotties
By Ben Mordechai

If you are one of the brothers and sisters of the Hebrew nation and you have not yet visited your homeland Israel yet, then I recommend to you to get off of your ass and stop making excuses and get yourself over there. There are so many more positive reasons to go there than there are reasons not to go. If you have been to Israel already,well then these photos of Israeli army hotties will hopefully bring to you some fond memories, and hopefully provide you with a reason to go back.

The moment you arrive to the State of Israel, either at the airport or at a terminal, one of the first things that you will certainly notice is the amount of people there are in uniform, doing functions of one sort or another. What will certainly stand out from the many uniformed Israeli personnel, will be the raw, sexy beauty of the young Israeli women in those uniforms. Wherever you go in Israel, you will see what I call, Israeli Army hotties.

If you are a fan of Israeli women and of Jewish women and surf  then you must have come across the photographic work of Rachel Papo.  Rachel is an Israeli who was born in 1970 in  America, but was raised in Israel. According to her bio, “she began photographing as a teenager and attended a renowned fine-arts high-school in Haifa, Israel. At age eighteen she served in the Israeli Air Force as a photographer.” Her reasons for her photo series was because “These two intensive years of service inspired her current photographic project titled after her own number during service — Serial No. 3817131.”

She earned a BFA in Fine Arts from Ohio State University in Columbus (1991-96), and an MFA in Photography from the School of Visual Arts in New York City (2002-05). She began photographing Israeli female soldiers in the summer of 2004 as part of her masters thesis project. She continues to photograph in both Israel and New York, pursuing fine art photography and accepting commissioned projects. Her photographs are included in several public and private collections. She currently resides in Brooklyn, New York.

You can buy her book and support her.

Rachel’s book—Serial No. 3817131—is available now!
published by powerHouse Books | Foreword by Charles H. Traub | Buy it now


Also available—Two limited editions of twenty-five Including a slipcased copy of the book and an eight by ten inch c-print, signed and numbered by Rachel.

Rachel’s website: http://www.serialno3817131.com/

Israeli Army Women

Israeli Army Women By Rachel Papo

010 Barucha HaSatan

 

Jewcifer baruch HaSatanAnyone who?s seen a Woody Allen movie, read the Bible, is Jewish, or has leafed through a Friar?s Club Joke Book, knows that the Hebrew people seem to be possessed of a very great libido. Why do you think those black hat types so often drive station wagons? They?re hauling a pride of little Jew tots to Gram?s house! The Word is true and the Jews are being fruitful and multiplying. And speaking of fruits: I?m all for Jewish Unity and the coming of Meshiekh, but not when the unification is of your thighs and my buttocks (and the coming…well, you probably get the picture). Y?see, sometimes it?s a bad idea for an aspiring Ba?al Teshuva to try and start up a conversation with an Orthodox looking Jew – because instead of insights on Torah you might get a glimpse of his Yetzer Horah. Especially when the the conversation is taking place on a bus in the Borough Park section of Brooklyn around midnight, apparently. Because it seems that some of these frums want to be more than just chums.

Can?t you at least ask my name before asking me to sit on your lap there, Schlomo?

-Baruch HaSatan

009 One Of The Men Behind The Music That You Love

 

Nasty Little Man

Nasty Little Man Public Relations Firm

Interview with Steve Martin, President of Nasty Little Man

By Dustin Herlich

Jewish Mayhem had the opportunity to chat a bit with the Beastie Boys recently before their concert in Brooklyn, New York. The press conference was organized by Nasty Little Man. Nasty Little Man is a New York based public relations firm that represents a pretty impressive set of clients. From Jimmy Eat World to Beck, The Foo Fighters and of course, the Beastie Boys, musical acts big and small know they can turn to Nasty Little Man.

Steve Martin is the founder and president of Nasty Little Man and guess what, he’s Jewish too! Jewish Mayhem was lucky enough to secure a little of Steve’s time for an interview. You can read it all right here.

Jewish Mayhem: For the record how about your name and position at Nasty Little Man?

Steve Martin: Steve Martin. I started and own the company. Not really big on titles but I guess that makes me president.

JM: Can you tell us a little bit about what you do there, and what your company does overall?

SM: I run the place basically. I sign the clients, come up with the strategies and targets for the campaigns. As for what we do overall, my company’s function is to look after the media profile of my clients. This means pitching and/or deciding what they do in the magazines, newspapers, weeklies, zines, blogs and late night tv shows.
JM: Nasty Little Man is an interesting name for a PR firm. How did you come up with that?

SM: It was something really ridiculous that someone said to me at the first and only record label job I ever had. The company had been purchased by Sony and was starting to put out a lot of crappy music. I was getting grilled about why the crap wasn’t getting as much positive press coverage as the good stuff that I’d been working on before. I told them in all honesty: because it was shit. Someone said “you don’t like anything! You’re just a nasty little man!” Which I thought was hilarious because I knew for a fact that I had a bigger and more diverse knowledge and collection of music than anyone in the room. So I quit really soon after that, sort of drifted a little, played some music for money here, did a bit of writing there and ultimately started getting excited about a few artists who were up and coming–this was pre-Nevermind, mind you–like Helmet, Ween, Smashing Pumpkins and Guided By Voices. I incorporated under the name nasty little man when the company became a full time thing.
JM: Your client list is fairly impressive. Beastie Boys, Rammstein, Beck, Radiohead… why do you think such big ticket names turn to you for your services?

SM: Some turn to me, some I chase. Honestly I never go after the biggest flavor of the month or whatever. You mention Rammstein. I went after them in 1997. I had no idea their first U.S. record would sell so much.

I think at this point whenever I sign a new client, which isn’t that often, it’s because they know that they’re one of a kind on my roster. Know what I mean? They also know that my firm does really quality work for a select few clients. It might sound elitist but I only want the best. I’m honored to work with Radiohead, Beck, Beastie Boys and all my clients. That has a lot to do with why I have no interest in working with the “next” Radiohead, Beck or Beastie Boys when people try to pitch me clients as such.
JM: Can you tell us a little bit more about how you got involved with the Beastie Boys in particular? I understand they were with you from very early on.

SM: I would say beastie boys were the pivotal client that turned Nasty Little Man into a full time enterprise for me. I knew those guys in a couple of different contexts. I would see them around when I used to play music back in the New York hardcore days. Then, when I was writing, I did a few major pieces on them. Finally, in the Check Your Head days, Mike D just called me at home one day and asked if I was still doing the PR thing. They were looking for an indie firm. The company that had been repping them was run by a mutual friend who was folding her company. So anyway, we met up during that tour, like ’92-93 and before I knew it, things were in full swing. Working the set-up for the ill communication record, Luscious Jackson, Ben lee, the whole grand royal label and magazine. Crazy busy times…
JM: What’s the best part of what you do? What keeps you doing it day in and day out? Is it still fun?

SM: The best part of what I do is achieving the biggest goals. Getting a client their first major feature or magazine cover, or TV show. Saturday Night Live in particular. Growing up watching that show and being turned on to so much great music by it, there’s a magic about seeing my people up on that stage in that studio that never goes away.
JM: I understand that you yourself are of Jewish heritage (which is a big reason for this interview in particular). Do you feel that this has factored into your success in any way? Some of the people claim that having Jewish heritage is part of the “required street cred” for your side of the business. Some joke that if you’re a star and you’re not Jewish yourself, your agent has to be.

SM: [[laughing]] that’s something of a cliché’ I’m afraid. Sure there are plenty of Jewish people in high places in the entertainment business. But, in my experience, it hasn’t really been a factor. The majority of the members and managers of Radiohead, Foo Fighters, AFI, Spoon, The Strokes aren’t Jewish, neither are Ryan Adams, Damon Albarn (Gorillaz, The Good The Bad & The Queen). So honestly that stereotype has never held true in my professional experience.
JM: Any other thoughts on your heritage, or how it affects your life? I hear a lot that growing up immersed in Jewish culture taught them the values of hard work, learning, etc. Any thoughts on that?

SM: I can relate to that. There was definitely a big sense of Jewish work ethic in my family, emphasis on education and so forth.

I’d say the biggest impact it had on what I wound up doing with my life was the sense of being the underdog. Maybe some of that came from just being an outsider altogether, which I definitely was in my musical tastes. I think the Jewish experience played into that as well–like being in Hebrew school on Saturday mornings when the goyim were watching cartoons! Whatever the case, I’ve always felt most comfortable on the fringe; doing my own thing, not working for anyone else’s corporation, not letting anyone tell me what music I have to work.
JM: You’re probably saturated with music day in and day out, do you ever actually listen to music any more?

SM: Oh hell yeah, I listen to music all the time. Whether it’s discovering new stuff and rediscovering classic stuff, I’m always listening to music. I choose the clients I choose because I love their music so you’ll always catch me listening to them and going to their shows. As for what I’ve been listening to lately… Over the last few days, on these flights and at the hotel: Bob Dylan, Beatles, Ryan Adams, Steve Reich, Uncle Tupelo, e-40, Arcade Fire, Beck, Modeselektor, Blitz, Ulrich Schnauss, Spoon, Beastie Boys and advances of the new Foo Fighters, Jimmy Eat World and PJ Harvey, among other things I’m sure I’m forgetting. I guess I have musical ADD and I guess that’s a good thing.
JM: You’ve got your share of A-list clients, but what about the “little guy” do you still work with any lesser known bands? Do you still find it fun to work with them?

SM: Oh sure. One of the most gratifying parts of my job is that discovery process, then taking someone from total or relative obscurity to some kind of profile. There’s usually one a year, give or take. This year I’d say it was Andrew Bird. In the past it’s been Sigur Ros, Rammstein…
JM: Any words of advice for inspiring musicians out there?

SM: Just be yourself. Don’t try to be someone else or some hybrid of some other artists. Do what comes naturally. And do it for the love of music, do it because it’s all consuming and the only thing you can do. Otherwise you shouldn’t be doing it at all.
JM: Have any advice for those out there who’d like to get into the business side of music?

SM: Not really, other than that my advice to aspiring musicians goes for would-be businesspeople too. The business is changing, shrinking.  It can’t afford to support the number of fair-weather types it once did

Here are some select campaigns nasty little man has run:

1992-1993
Helmet: Meantime
Smashing Pumpkins: Siamese Dream
Luscious Jackson: In Search of Manny
Guided By Voices: Propeller, Vampire On Titus
Jawbox: Novelty
Shudder To Think: Get Your Goat

1994-1995
Beastie Boys: Ill Communication
Foo Fighters
Helmet: Betty
Luscious Jackson: Natural Ingredients
Shudder To Think: Pony Express Record
Sick Of It All: Scratch The Surface

1996-1997
Foo Fighters: The Colour & The Shape
Beastie Boys: Aglio e Olio
Cibo Matto: Viva la Woman
Luscious Jackson: Fever In Fever Out
Sick Of It All: Built To Last
Atari Teenage Riot: Burn Berlin Burn
The Tibetan Freedom Concert

1998-1999
Beastie Boys: Hello Nasty
Foo Fighters: There Is Nothing Left To Lose
Rammstein: Sehnsucht
Rancid: Life Won’t Wait
DJ Shadow: Brain Freeze
Asian Dub Foundation: Rafi’s Revenge
Joe Strummer & The Mescaleros: Rock, Art & The X-Ray Style
Rockstar Games
The Tibetan Freedom Concert

2000-2001
Radiohead: Kid A, Amnesiac, I Might Be Wrong: Live Recordings
Jimmy Eat World: Bleed American
Sigur Ros: Agaetis Byrjun
At The Drive-In: Relationship Of Command
Alkaline Trio: From Here To Infirmary
Rammstein: Mutter
Aphex Twin: Drukqs
Supergrass
BS 2000: Simply Mortified
Dark Days
The American Astronaut

2002-2003
AFI: Sing The Sorrow
Foo Fighters: One By One
Radiohead: Hail To The Thief
Coheed and Cambria: In Keeping Secrets Of Silent Earth: 3
The Mars Volta: De-Loused In The Comatorium
Sigur Ros: ( )
DJ Shadow: The Private Press
Alkaline Trio: Good Mourning
Cursive: The Ugly Organ
Rancid: Indestructible
Sparta: Wiretap Scars
Supergrass: Life On Other Planets
The Directors Label: The Works of Spike Jonze, Michel Gondry and Chris Cunningham
Andrew W.K.: I Get Wet (Island-Def Jam)

2004
Beastie Boys: To The 5 Boroughs
Jimmy Eat World: Futures
The Blood Brothers: Crimes
The Comas: Conductor
Junior Boys: Last Exit
Rammstein: Reise, Reise
Probot
DJ Shadow: In Tune & On Time Live
Sparta: Porcelain
The Good Life: Album of the Year
Now It’s Overhead: Fall Back Open
Beep Beep: Business Casual
Son, Ambulance: Key

2005-2006:
Foo Fighters: In Your Honor, Skin and Bones
Beck: Guero, Guerolito, The Information
Gorillaz: Demon Days, Demon Days Live shows and DVD, Slowboat to Hades DVD
AFI: Decemberunderground, I Heard A Voice DVD
The Strokes: First Impressions of Earth
Thom Yorke: The Eraser
The Mars Volta: Frances The Mute, scabdates, Amputecthure
Jimmy Eat World: Stay On My Side Tonight EP
Alkaline Trio: Crimson
Mates of State: Bring It Back
Bob Mould: Body of Song
At The Drive-in: This Station Is Non-Operational – Anthology
deadboy & the Elephantmen: We Are Night Sky
Shooter Jennings: Electric Rodeo
Alexi Murdoch: Time Without Consequence
Phoenix: It’s Never Been Like That
Peeping Tom
Blood Brothers
: Young Machetes
Rammstein: Rosenrot
DJ Shadow: The Outsider
THE DIRECTORS LABEL (Series 2): The Work Of Directors ANTON CORBIJN, JONATHAN GLAZER, MARK ROMANEK & STÉPHANE SEDNAOUI
Beastie Boys: Awesome… I Fuckin’ Shot That
Cursive: Happy Hollow

CURRENT CAMPAIGNS 2007:
Arcade Fire
: Neon Bible
Ryan Adams: Easy Tiger
Spoon: Ga Ga Ga Ga Ga
Andrew Bird: Armchair Apocrypha
Beastie Boys: The Mix-Up
The Good, The Bad & The Queen
Albert Hammond, Jr.
: Yours To Keep
Dax Riggs: We Sing of Only Blood or Love
Cortney Tidwell: Don’t Let Stars Keep Us Tangled Up
Rammstein: Volkerball

COMING 2007-2008:
Blaqk Audio
Foo Fighters
Jimmy Eat World
Radiohead

009 Hiphop Mayhem – Jewish Mayhem Cooks Up a Beastie Good Time

 

The Beastie Boys

Jewish Mayhem Cooks Up a Beastie Good Time

By Dustin Herlich
Photos courtesy of Nasty Little Man
Photos by Dustin Herlich, Vanya Edwards and Jennifer Hall

The Beastie BoysThe Beastie Boys.  Do they really need much of an introduction?  Even if you’ve been living in a cave for the last twenty years or so, you’ve got to have heard some thumping on your cave walls from a neighbor blasting “Fight for Your Right (To Party)”.  Not everyone’s familiar with their entire catalog, but heck, even my parents know who they are.  For those of you who still don’t know who they are, let me give you a brief history.

The Beastie BoysThe Beastie Boys are a hip hop group hailing from New York City.  The three main members of the band (who have been consistent pretty much since the inception of the group) are Michael “Mike D” Diamond, Adam “Ad-Rock” Horovitz and Adam “MCA” Yauch.  The current DJ of the group is Michael “Mix Master Mike” Schwartz.  The three front men of the group have known each other since their youthful days as punk rock band members.

The Beastie Boys are well known as a hip hop group, but their musical talent and ability to cross genres is undeniable.  Known for funny, kitschy lyrics that reference pop culture, the Beastie Boys also have proven musical talents. This is evidenced with their latest album The Mix Up.  This album is so unique, so original, that it’s been getting air play on folk and AAA formatted stations such as the well known WFUV in New York.  A station like that has a listenership demographic that’s mostly the 50 and over crowd. Not what you normally think of when you think Beastie Boys records.

No matter what you want to call the Beastie Boys; rap, hip hop, nu-metal, or even some variant of hardcore punk; the Beatie Boys have left their indelible mark not just on the world of music, but on pop culture in general.  They have been parodied in songs by other bands, appeared as animated characters in shows such as Futurama and all around have become something of a household name.  Heck, how many bands out there can say they’ve been playing together as long as the Beastie Boys have.  In a world of one hit wonders, the Beastie Boys stand out from the crowd.
Jewish Mayhem magazine had the fortune of being able to take part in a recent press event with the Beastie Boys.  This was truly a phenomenal experience, one I won’t soon forget.  I’ve already given you a few words on their background, but what this piece is really about is who the Beastie Boys are today and how this fits in to Jewish Mayhem.  To start with, as Adam Sandler likes to mention in his comedic Chanukah songs, all three Beastie Boys are Jewish.  Not only that, but their DJ, Mix Master Mike is of Jewish ancestry as well.

The Beastie BoysThe press conference I took part in was a chance for writers to ask just about any question they wished.  Questions posed ranged from their thoughts on music downloads to “Do you still feel you have to fight for your right to party?” (no, really, someone asked that).  I was determined to represent Jewish Mayhem better than that guy did and I’d like to think I succeeded.  Blender even mentioned Jewish Mayhem in their recap of the press event and pointed people in the direction of the magazine (go us!).

It should be mentioned that part of what made this press conference so special is that it was on the eve of their first ever live show in Brooklyn, New York.  For a group that’s done songs about Brooklyn, and has band members from Brooklyn it seems funny that they’ve never played there before. But, there’s a first time for everything.  The New York natives were very excited to be back home and they a good deal of energy and excitement about them.  The trio came dressed for success wearing matching outfits (as they often do on stage), except this time their outfits were suits.  Not just any suits, but slightly ill fitting suits that came from thrift stores.  Ad-Rock was proud to have gotten his for $50 on Ebay.  Oy what a bargain!  The suits were funny, but they certainly helped paint a better picture of who the Beastie Boys are and what they’re doing.

The Beastie BoysAccording to Mike D, “we’re not really sure why, but we started wearing suits to the studio when we were recording this album”.  What comes through to me through things like matching suits and their constant back and forth banter amongst themselves is that they are not just band members, they are old friends.  Their congenial nature made quite an impact on me.

Before the Beastie Boys actually got to the event, all the journalists were sitting around waiting.  A good number of them took the opportunity to catch up with each other.  “I was in Boston last night for this concert, how come I didn’t see you there” “Well that’s ‘cause I was in LA filming such and such.  Funny how celebrities are usually portrayed as behaving like this, but at this event the celebrities were gentleman and some of the journalists got catty.

The Beastie Boys moderated the event themselves.  I’ve often seen it to be the case where in a press conference like this a manager or PR agent controls the crowd, but the Beastie Boys were unafraid of our questions and were very happy to run the show themselves.  They did a truly admirable job too, being really fair and making sure that every one of us got to ask at least one question.

At one point a joke was made about a journalist in the room with a “Jewfro” (which Mike D is currently sporting).  At the end of the press conference, Mike D actually went up to this journalist, shook his hand and said he didn’t mean to offend anyone.  Now, everyone in the room laughed at the joke.  It seemed like it was all in good fun, but to see a celebrity really act like a descent human being I found to be refreshing and maybe even a little heartwarming. The Beastie Boys are real people too; good people to boot.

The Beastie Boys Photo by Dustin HerlichI’ve interviewed scientists, musicians, lawyers, presidential candidates and diplomats.  Few, if any of these people have been as open, honest and funny as the Beastie Boys were.  They are a good group to interact with and they love answering offbeat questions.

Probably the funniest exchange of the event centered on Mike D.  When asked about various rumors, such as his relation to (or even a possible sexual relationship with) Neil Diamond he quipped “There’s no blood line relations. Nor to Dustin Diamond, Screech from Saved By The Bell.  Although, I hear he has a Sex tape”.  Mike D also commented on the numerous rumors about his death.  “I’ve been rumored to have been dead a few times, although not for a while.  That’s funny, because you think that as you get older the rumors would increase, but it’s been a while”.

By now, the Beastie Boys have to be sick of everyone asking them how they feel about being white boys in a hip hop world (yeah, someone asked about that this time too).  I figured they’re probably a little tired of answering questions about their Jewish background as well, so I figured I’d mix it up a tad.  I asked them how they feel about being the role models for white Jewish rappers around the world.  Not only did they get a kick out of the question, but so did the entire room.  The answer they gave was pretty interesting.

The Beastie Boys Photo by Dustin HerlichAd Rock was first to answer.  “How we identify with being Jewish is more in the mold of how we identify with being New Yorkers.  It’s more a cultural one as opposed to a religious one because of what our backgrounds are.” He continued “We all met each other going to clubs and playing in bands.  It was a small, hardcore punk rock downtown New York City scene.  We never thought this was going to last.  We never thought this would be a career and we never figured we’d inspire others.  It’s a good thing though.  We can remember going downtown to see someone like Black Flag play at peppermint lounge, or Jazzy Jay (at which point MCA interjects “none of those are Jewish bands by the way”) and the effect they had on us. To have that effect on others is a good thing. ” Well, maybe their role models didn’t turn out to be nice Jewish boys, it’s good to see that the aspiring Jewish rappers of the world have such nice boytshiks to look up to.  According to MCA “I don’t think that the three of us actually noticed we all had Jewish backgrounds until the press started asking us questions about it.”  Mike D added “It wasn’t like we intended to start a Jewish group.”  Funny coincidence then, that all three are Jewish and so is their DJ.

They might not be the most pious of Jews (MCA is a practicing Buddhist) but they certainly don’t deny their heritage.  As homage to their heritage, in their album To the 5 boroughs they make reference to the fact that they are “funky ass Jews”.  Who wouldn’t be proud of having Jewish heritage?  You’ve got Jewish Mayhem in your family tree!

The Beastie Boys are humble, intelligent, very quick witted and dedicated to their craft.  No matter how practicing a Jew you are or are not, these are certainly important Jewish values.  And let’s not forget the bargains they got on their suits…

The Beastie Boys Photo by Dustin HerlichThe newest album, as mentioned before, is all instrumental.  When asked about this, MCA retorted “so what, are you trying to ask if we’ve got anything to say?  Yeah, we should get out of Iraq.  That’s one”.  The crowd laughed, but I don’t think they fully understood what MCA was trying to say.  I don’t think it was just a simple anti-war plug. I think he was trying to make the point that there’s always plenty to say and lots of different outlets to say these things.  The Beastie Boys have all been fairly active politically in their own right.  As Mike D added “We just wanted to make an instrumental album”.  I think that took guts.  How many other rap or hip hop stars can even play an instrument of any kind at all?  I think that the music journalists in the room couldn’t quite get over the fact that it wasn’t a traditional hip hop album.  Ad Rock said “We’ve got plenty to say, we’ve got a bunch more albums left in us”.  I think the simple fact that they were able to put out an instrumental album itself speaks volumes.

The Beastie Boys Photo by Dustin HerlichThey are a talented group and they are dedicated to actually making music.  There is no denying that the Beastie Boys are involved with certain causes (MCA was instrumental in getting the Tibetan Freedom Concerts off the ground), but you don’t always have to shove that down everyone’s throats.  I respect the Beastie Boys for putting out the new album and reminding the world that funny, witty lyrics are not their only talent.

The Beastie Boys are more than just punk rockers turned hip hop and rap superstars (although, according to them, making punk albums and hip hop albums put you in the same “head space”); they are cultural icons. It’s really refreshing to see that none of them have been spoiled by fame.  They’re not afraid to lament the fact that New York has far too many Starbucks or that people just buy single songs on the internet instead of getting an entire album.  As MCA puts it “When you buy an entire album, you get things like cover art.  You can listen to all of the songs in order and get a picture of the mentality of the band was in when they made the album”.  Something that my twenty-something short attention span generation probably does not get that often.

They really are still friends, coming together to make good music.  Perhaps the best example of this is their answer to a question asking them how they feel about being white in the rap and hip hop world.  “People are making music regardless of what color they are. Some people are making interesting music and some aren’t.  It doesn’t matter what color they are”.  The Beastie Boys prove that selling records isn’t about what color you skin is, or what rappers you’re feuding with in your lyrics, it’s about putting out quality music and still loving what you do.  The Beastie Boys certainly love what they do and I certainly loved the opportunity to chat with them about it.

The new album The Mix Up has been in stores since the end of June and it’s one you should absolutely pick up.  It’s not a traditional Beastie Boys album, but the talent is real and the appeal is much broader.  This isn’t an album that would get you into trouble if you brought it to school.  In fact, your music teacher might give you extra credit.  There’s a reason the Beastie Boys made Rolling Stone’s top 100 artists of all time.  If it were up to me, I’d bump them up a few notches for putting this album out.  Make MCA happy too, but the whole album and get the cover art.

http://www.beastieboys.com/
http://www.myspace.com/beastieboys

008 Hiphop Mayhem – What’s the story behind NECRO’s Mayhem?

 

NECRO

What’s the story behind NECRO’s Mayhem?

By Joshua Andrews & Dustin Herlich

Concert photos by Josh Meles – www.Meles.ca
Video Footage by Hebe-X
Audio of Necro interview done by Elayne Laken – www.nyceone.com
Special thanks to RIVIERA REGIME

www.NECROHIPHOP.COM
www.psychologicalrecords.com

http://www.myspace.com/necrohiphop

First, you take 100% pure, uncut, dope beats that will get you hooked like a junkie, coupled with witty lyrical rhymes about the most violent, gruesome, sick and twisted shit that life has to offer.  Add in orgy-istic and sadistic sexual carnage and produce this into a symphonic and rhythmic hip-hop adventure and what you get is the music of Brooklyn, NY based death-rap juggernaut NECRO.

His lyrics have been described as “obscene”, “twisted”, “vulgar”, “pornographic” and “violent”, his beats and sound productions have been described as “100% pure, uncut dope” and he’s received godlike praises from his tens upon tens of thousands of fans for his rhythmic delivery and his unique voice. Many fans have even gone as far as to tattoo NECRO’s messages and imagery on their bodies.

His style of music, which he helped define, can be categorized as either death-rap or rap-metal. The mix of metal and hip-hop that he has formulated makes him a musical pioneer; settling new, uncharted territories in the music world. If you have never heard of the 30 year old rap music artist before then take a strong hint from us that anyone with a moniker like NECRO (as in necrophiliac – one who engages in sexual acts with the deceased) and true to life photos like the ones in this article, along with lyrics like: “Stab you in your face with a butcher knife that’s really long, I’ll make you feel this song, when I beat you down to it, I don’t care if I appear wrong kid, I’ll do it”  - from his song Murder Your Life, is someone that you should take very seriously indeed; love him or hate him.

NECROIf we had to give you examples of, or to make comparisons of other musicians and bands to NECRO, well, we are not going to.  Instead we’re just going to piss you off and say that NECRO’s music sounds like NECRO’s music and you can make your own judgment and form your own opinions after watching his videos here, courtesy of NECRO and Youtube.com. Were you to read about this extreme dude who calls himself NECRO in any other media other than Jewish Mayhem it would probably never occur to you that the self-made, up and coming music producer, death-rap artist and independent record label owner, is a Jew, a Heeb, a Yid, one of the tribe of Judah, that is of course until you learn that his real name is Ron Braunstein and that his parents are Israeli.

NECRO is not a new phenomena or seasonal novelty that has just been discovered; he has been doing his thing in the underground hip-hop world for over 15 years now, building his career and fan-base systematically and methodically. A recent KOCH Entertainment Distribution press release stated concisely: “NECRO started his own record label called Psycho+Logical-Records in 1999 when he was only 23. His first disc, “I Need Drugs”, sold a few thousand units. In 2001, NECRO struck a deal for his second album, “Gory Days”. This album sold over 30,000 copies with pretty much no no touring and very little promotion. From 2002 through 2003, Necro released a CD/DVD special edition of “Gory Days”, the porno “Sexy Sluts”, a compilation album and his first mixed CD. His third solo album, “The Pre-Fix For Death”, released in 2004, featured the first hybrid between real hip-hop and real metal. 2005 saw the release his sex-themed album “The Sexorcist”.

NECROExpanding Psycho+Logical-Records catalog, he produced solo albums for all three MC’s of the critically acclaimed underground hip-hop group NON PHIXION. These releases included his brother Ill Bill, Sabac, and Goretex. He also produced an album with hip-hop artist and hype man Mr. Hyde, and put together the “Circle of Tyrants” album, a super-group featuring Necro, Ill Bill, Mr. Hyde, and Goretex. In the following year, Psycho+Logical-Records released instrumental albums for nearly every one of the past albums Necro produced. Necro’s forthcoming CD “Death Rap” will be released via KOCH this fall.”

NECRO has also directed and self-produced four of his own videos; “187 Reasonz Y”, shot on super 8mm in black and white (1997); “The Devil Made Me Do It”, shot on 16mm film in color; “I Need Drugs” music video shot on High 8 in color (2000); and even the adult film “Sexy Sluts: Been There, Done That” (2003). One thing in particular that NECRO has done in order to make a name for himself and to set himself apart is that he directed and produced (and appeared in) his own XXX film.  As mentioned above, the 2003 film “Sexy Sluts: Been There, Done That” comes complete with a hardcore fuck scene featuring the super hot and super slutty, former Penthouse Pet, Lanny Barbie.

necroNECRO told Jewish Mayhem, “On my Circle of tyrants album…I did a song with the drummer from Sepultura and I have a guy from the group metal band Testamental on lead solos on the metal tracks. I did a track with drummer Vinny Appice who was the drummer of Black Sabbath in the Eighties and in the group DIO. So I mean I work with metal dudes, plus I play rythym and bass myself. I was always very metal influenced, since I was twelve years old I was playing death metal.”

Up until 2005 NECRO worked like a logical psycho, non-stop, recording new material and pushing his own artistic limits further and further until mid-year when he launched a 16 city North American concert tour with Toronto based gangster rap duo Riviera Regime opening up for him; both Klee and Benny from RR are ex-IDF soldiers. Necro told Jewish Mayhem before his tour, “I dropped like 10 albums in 17 months.  I did a lot of work.  Now I gotta spend some time on the business.  I did a lot of music, and now I need to take care of some other things.  I do a lot, but you really can’t do everything at once.  I’m chilling with the recording, but it’s all in my mind.  I’m getting things ready.  I’m listening to shit so I can get inspired.”

Lanny Barbie in the SexorcistSo what does NECRO listen to in order to get inspired by or to chill out to, according to NECRO, he doesn’t’t listen to a lot of hip-hop.  “I’m really more into listening to Metallica, Pantera, death metal, stuff like that.  I listen to metal for my inspiration.”  This influence definitely shows up in his music, which blends metal and rap.  His unique blend is what keeps the reviews glowing and the larger and larger crowds coming to his shows, but certainly having droves of nubile, sexy, barely legal women choosing to come up on stage to dance during songs and in many cases, to voluntarily strip on stage makes NECRO’s shows an over the top, fun festival of debauchery.

As he put it “I always move forward, I always move up.  Regardless of whether or not you like me or not, I’m here, and I’m going places.” Unlike many Jews in entertainment who have historically tried to gentilize their names and identities in order to earn the goyim’s love, as we call it, NECRO in contrast makes no apologies for what he does, or his opinions.  “I’ve never been ashamed (about being a Jew) of who I am, even when I was young.”  He adds “It’s how I am.  I’m not really religious, but it’s my culture.  You say something bad about it and you’ll get slapped in your face.” Unlike many Jews who boast such bravado and boast about standing up for the honor of our nation, NECRO has smacked his fair share of big mouths in actuality.

http://www.jewishmayhem.com/video/whosyourdaddy.flv

Who’s Your Daddy – Toronto

Ron Braunstein aka NECRO is definitely not your typical Jew in many regards as you can see. Think about it, besides Matisyahu and the Beastie Boys, just how many other Jews are successful rappers on an international scale, and then ask yourself just how many of those rappers are anything even remotely as threatening and menacing as NECRO is? Now to play devil’s advocate, by whose and what standard do we measure NECRO’s success with? Well for starters, unlike 98% of the musicians out there, NECRO has not sold any rights for a single product of his to anyone, and he now has many CDs and merchandise to sell. Therefore when he says he sold 100,000 CDs and 10,000 shirts, because he owns and controls everything from the production to the business end of distribution, promotion and marketing, he makes far, far more dough per unit than any artist signed onto any label. We consider that pretty damn successful generally speaking and in our opinion that makes him a successful artist and a pretty savvy businessman.

necroIt may be of no suprise for you to learn that before NECRO was dealing CDs of his music he was dealing drugs to the level that as he says on his myspace page, “he even made up business cards for friends to page him. While he was successful with dealing, the day he got paid $3,000 for 1 beat was the moment that he realized there was a less risky way to make a living.” No doubt, the lessons that he learned from hustling on the street propelled him.

NECRO is certainly not your typical Jew in the entertainment industry for that matter as well. What we mean by that is that too many Jews in the entertainment business know more about Jesus than about Judah and they identify more with Buddah than they do with Torah. In contrast, while NECRO does not wear his wear his ethnicity on his sleeve or include it into his art as a gimmick, NECRO is proud of his heritage and is very pro-Israel and very much into the concept of being a smart, savvy and tough Jew.The late Jewish leader Rabbi Meir kahane would have phrased NECRO’s style as, ” a Jewish head behind a Jewish fist”. NECRO is very aware of who he is and what his roots are and where he wants to go in life.

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Murder Ya Life – Toronto

We asked him in 2005 how he felt about Jews in the music business who are either on stage or behind the scenes and if he receives any preferential treatment because he is a Jew, to which he replied, “I don’t get no fucking help, I get no help from no Jews.” We asked him to elaborate on this to which he replied, “Here’s the funny fucking thing, I am one of the proudest Jews. Now when I say that I am a proud Jew…that means that I’m not some douchebag that uses it as fucking gimmick. Ya know what I am saying? I’m not here to say that (Sarcasm) Ooooh I’m Jewish, I’m going to rap about being a Jew. That’s a fucking gimmick to me. I am a Jew because I was born a Jew and mother is a Jew, and I go and celebrate Shabbas with her, and we eat chicken cutlets and I love chicken soup and I love my grandmother rest in peace from the Holocaust, because I am. It’s not a fucking gimmick.”

NECRO has numerous lyrics in his massive repertoire of songs that refer to his and his older brother Bill’s tough childhoods and what it was like for them growing up in the projects of Brooklyn, but not in a specific Jewish manner. It would be incorrect to define or classify or to label NECRO as a “Jewish rapper” because he does not rap about being Jewish or about Jewish matters nor does he use middle eastern motifs in his music whatsoever, NECRO is a Jew who does rap really, really well, whether you like his music or not. If you did not know that he was a Jew and nothing stood out from his music as Jewish, you would not then label him as a Jewish rapper, but rather a white rapper.

When NECRO was referring to a “douchebag that uses it as fucking gimmick”, only one particular Jewish rapper comes to our minds, the Jewish national embarrassment and literally public traitor to the Jewish people, NYC based Aviad “50 Shmekels” Cohen ( a nauseating disingenuous parody on Fitty Cent). 50 Shmekels as we call him, inexplicably exploded off of the bar mitzva circuit and onto the mass media a few years ago and was portrayed as something new and exciting and worthwhile, when all he was in reality was a completely studio created musician, a below average performer and just a general, all around big mouth with an even bigger ego. Aviad’s Shmekels were eventually laughed away by one and all, but not before he earned some serious, choice media attention by everyone from Heeb magazine to Israel’s national newspapers and made some undeserved dollars for his shmekels CDs. Aviad eventually had a complete nervous breakdown because of the humiliation and embarrassment that he brought upon himself and his poor family and to hip hop, he explained on his website not too long ago, but then he found Christianity. Yup, Aviad actually publicly converted to Christianity and has since become a full blown, fanatical, arrogant, mouthpiece for the insidious and anti-Jewish, Christian movement, Jews for Jesus. Where is that lighting bolt when ya really want it?

prefixshirt6We asked NECRO how did he come to transition and fuse metal to rap-hip hop? What inspired him? “In the projects you’d hear hip hop, it was just like a culture in the projects itself. I just remember just being a kid and being into metal and at the same time hearing hip hop, it was almost the same to me and I never really separated it really in my mind. There was also a station called U68 that would play one video after another. One video you’d see a Queen video, then you’d see Beastie Boys, then you’d see Anthrax, then you’d see RUN DMC …so…we were just being brainwashed like dope. I taught myself how to play. I would pick out sings and shit ya know because I basically had good ears and I was actually able to pick out songs at such a young age and kinda pick it out. I am not technically a good player, but yet technically I am a great player. I can’t really tell ya the chords and the notes, but I can sit down and play parts of technical and insane rhythm shit on guitar. I consider myself a great writer. I’m really dope on bass, like a 70′s bass player, ya know, straight outa of a fuckin 70′s record. When I say 70′s record, I’m talking about 70′s funk, jazz fusion…ya know. I’m talking David Axelrod type shit which is like the type of shit shit you’d see in 70′s movies, ya know, the funky hill shit. I’ll write the craziest shit. I consider myself more head music. I like people to kick the fuck back, in their crib, and then put my shit on and listen and analyze it.”

NECRO has since played shows in England for the first time and has recently announced upcoming shows in Australia for the first time with Riviera Regime opening up for him. NECRO was a featured performer on this summer’s Sounds of the Underground tour, both of which can be attributed to NECRO’s signing a serious distribution deal back in June of 2007, with KOCH Entertainment Distribution. They announced in a Press release in June “that it has signed an exclusive distribution deal with Psycho+Logical-Records. Under this agreement, KOCH is the exclusive physical and digital distributor of the label in North America. NECRO had this to say about it, “We are proud to present and be a part of the KOCH family, since KOCH is making so many moves in the indie game, basically turning the indie world into a major game and leveling the playing field. KOCH had the best situation to offer as a distribution partner so we decided to work with them. We feel they see our vision and we will fit well in their business model at retail.”

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Bury You With Satan – Toronto

“We’re very excited to be working with Psycho+Logical-Records,” commented Eric Lemasters, VP Business Development for KOCH Entertainment. “As KOCH continues its domination of the urban market, Psycho+Logical and Necro’s releases will complement our efforts in that genre and the added marketing crossover potential into the metal scene is a unique situation that will only add to their value.”

[pro-player width='640' height='576' type='video']http://www.jewishmayhem.com/video/getonyourknees.flv[/pro-player]

Get On Your Knees – Toronto

NEW NECRO ALBUM – DEATH RAP – IN STORES SEPT. 11TH!

FEAT. SCOTT IAN OF ANTHRAX, MARK MORTON OF LAMB OF GOD, DAVE ELLEFSON OF MEGADETH, BRIAN FAIR OF SHADOWS FALL, HARLEY FLANAGAN OF THE CRO-MAGS, MIKE SMITH OF SUFFOCATION, STEVE DIGIORGIO OF DEATH/SADUS, ADAM JACKSON OF TWELVE TRIBES, RAY ALDER OF FATES WARNING + ILL BILL & MR. HYDE

[pro-player width='640' height='576' type='video']http://www.jewishmayhem.com/video/necrotoronto.flv[/pro-player]

Necro Show Highlights – Toronto

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