HeeB

The Defiant Jewish magazine

HeeB Magazine is an established Jewish print magazine based out of New York City that is best known for it’s edgy, humorous cultural and religious parodies and spoofs of religious and cultural icons and features on young, hip Jews making-it in the Galut (Outside of the Land of Israel). HeeB Magazine was established in 2002 in New York City by a small group of defiant Liberal American Jews who had some raging against the Jewish machine to do and they were armed with an arsenal of opinions, ideas and an agenda.

HeeB is overtly ethnic, intelligent, graphic magazine, not at all like a MAD or CRACKED or National Lampoon’s magazines, but it definitely is not your regular, traditional media either like Time magazine or Newsday either, HeeB is original and so it is not really like anything else that you have come across. HeeB has always been printed on a nice quality, thick paper stock with a solid binding which displays their rich, thought provoking, original images nicely which is something that I personally prefer in a magazine.

Since it’s founding five years ago, HeeB’s staff and the magazine have certainly had their fair share of coups and crashes, but all in all they deserve many kudos for providing consistent A-list music, movie and media features such as with the Beastie Boys and Sarah Silverman among other pop names. I have been a consistent subscriber to HeeB since it first began and will continue to be one because I enjoy it’s witty, and even raunchy Jewish satire but this wouldn’t be an honest critique of HeeB if I didn’t vent my opinions either, such as that HeeB is way too New York centric for me most of the time and in fact does not represent the type of Jew that I am or my experiences as Jew whatsoever, HeeB is sometimes too sacreligious and unoriginal with it’s use of cliche’ anti-religious humor for my tastes. But for all of HeeB’s faults in my eyes, I value their existence and frankly if they listened to my criticisms then HeeB would not the same magazine that I like so much.

Every media source needs something to set itself apart from the rest and Heeb has done that without a doubt and now with thirteen issues under their belts HeeB seems to have a very good handle on things, attributed to ‘s HeeB’s Editor Josh Neuman. You can likely buy yourself a copy at your local major magazine store in your area or you order a copy online at their website.

Unlike most magazines which are very much advertising dominated for economic reasons, HeeB is not in my opinion and as a matter of fact it offers spoof-ads in their place which parody real Jewish-household consumer names such as Manischewitz.